No doubt, the product carries the sale. But when facing a choice, the consumer’s eye will be attracted by a design that makes the product stand out from the competition. Also the bag format has a role to play and should support the brand and the product image.
The creative Schur®Star development team is constantly working on new ideas that add practical features, innovative formats, attractive convenience, and shelf appeal to our existing range of bag and pouch formats.
Cloetta chose the handle feature for their bag, as this is perfect for carrying home your goodies from the store.
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